Intermountain Healthcare Rebrands, Drops “Care” In Name
UT-based Intermountain Healthcare will now be known as Intermountain Health to emphasize the health system’s role in keeping people healthy.
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By - The health system formally known as Intermountain Healthcare has gone through a rebranding of its name, dropping the “care” to emphasize its role in keeping people healthy.
The 33-hospital system operating in seven Western states has officially changed its name to Intermountain Health after announcing the rebrand last year. Intermountain Health has also changed its logo to reflect the rebrand and the health system’s “commitment to creating better experiences and being a partner in people’s health.”
Intermountain Health decided to change its name after receiving feedback from consumers, patients, and employees regarding their “needs and expectations of a health system.”
“The name change and updated logo are just a small part of an overall commitment to an increased emphasis on whole-health focused initiatives, and to be a partner in health, while staying true to Intermountain Health’s rich foundation of providing extraordinary care for the communities it serves,” Intermountain Health said in a statement on Tuesday.
The name change is effective immediately, but the health system will be phasing in its rebranded look over the next several years, starting with Intermountain Health’s websites and digital tools.
Last year, Intermountain Health finalized its merger with SCL Health, an 8-hospital system in Colorado and Montana. The hospital merger made Intermountain Health one of the largest non-profit health systems in the country.
Intermountain Health also acquired Idaho-based physician group Saltzer Health in 2020. Saltzer Health was sold to Intermountain Health by Ball Ventures Ahlquist, a commercial development and capital investment joint venture.
Other recent acquisitions by the health system include HealthCare Partners Nevada (now Intermountain Nevada) and air transport company Classic Air Medical.
Intermountain Health’s acquisitions have helped to move the larger system further away from fee-for-service to value-based care, the health system’s leaders say.
In regards to the name change, the health system says, “Name change reflects an added emphasis on keeping people healthy, as well as continuing to provide world-class medical care at its hospitals and clinics.”
